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市场营销与消费者行为第十八期前沿学术讲座:上海纽约大学严登峰副教授

文章来源:科研办公室 作者:黄倩文 柳武妹 审核:刘亚军 发布时间:2023年05月04日 点击数: 字号:【

应服务管理研究所柳武妹教授邀请,上海纽约大学严登峰副教授将于我院举办学术讲座。欢迎感兴趣的师生积极参加!

题   目:The Implications of Psychological Distance for Numerical Judgment

主讲人:严登峰 副教授

主持人:柳武妹 教授

时   间:2023年5月8日(周一)上午9:00-11:00

地   点:腾讯会议(会议ID:494 808 638,密码:146252)

讲座简介:

Many numerical expressions contain a separator such as a comma (e.g., 1,234) or a decimal point (e.g., 12.34) that divides the number into left and right parts. This research examines how individuals compare such numbers as a function of psychological distance. Integrating insights from research on attention, numerical cognition, and mental construal, we hypothesize that psychological distancing increases the perceived changeability of left (vs. right) digits to a greater degree, which leads individuals to pay more attention and assign greater weight to the left digits in judgment. Seven studies offer triangulating support for this theorizing and the underlying mechanism. In addition, we show that this effect is attenuated when individuals do not subscribe to the belief that numerical information is changeable and when the separator is absent. This research offers additional nuance to our understanding of numerical cognition and how psychological distance influences the construal of information.

主讲人简介:

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严登峰,香港科技大学获市场营销学博士学位,现任上海纽约大学市场营销学副教授。严登峰教授的研究聚焦于消费者如何处理数量信息,其研究获国家自然科学基金优秀青年基金、上海市曙光计划等资助,成果发表于JCR、JMR、JCP、JPSP等国际顶级期刊。